AI Prompts

Marketing Channel Strategy Prompts

Author

Stephen Bird
November 14, 2024

Table of Contents

These AI prompts include many of the variables to consider when build your prompt. Skip to the ➡️ Example Prompt at the end of each prompt section to see how you might structure your own prompt.

Channel Effectiveness Analysis

Help identify and analyze the most effective marketing channels for reaching [specific audience]:

Audience Details:

  • [Demographics]

  • [Geographic location]

  • [Income level]

  • [Behavioral patterns]

  • [Device preferences]

  • [Content consumption habits]

  • [Purchase behaviors]

  • [Pain points]

  • [Decision drivers]

  • [Life cycle stage]

Channel Analysis Requirements:

Traditional Channels

  • TV/Radio potential

  • Print media effectiveness

  • Direct mail response rates

  • Event marketing ROI

  • Outdoor advertising reach

Digital Channels

  • Social media platforms

  • Email marketing

  • Search advertising

  • Display advertising

  • Content marketing

  • Influencer collaboration

  • Video platforms

  • Podcast potential

  • Mobile advertising

  • Website optimization

Emerging Channels

  • Virtual reality

  • Augmented reality

  • Voice search

  • Interactive content

  • New social platforms

  • [Industry-specific innovations]

Analysis Metrics:

  • Cost per acquisition

  • Reach and frequency

  • Engagement rates

  • Conversion rates

  • ROI by channel

  • Customer lifetime value

  • Attribution modeling

  • Cross-channel impact

  • Brand awareness lift

  • [Channel-specific KPIs]

➡️ Example prompt - Channel Effectiveness Analysis

"Analyze the effectiveness of [Channel 1], [Channel 2], and [Channel 3] for reaching [Target Audience] with a focus on [Key Interests/Behavior].

  • Prioritize metrics: [Metric 1], [Metric 2], [Metric 3], and [Metric 4].

  • Include channel-specific KPIs like [Channel-Specific Metric 1] for [Channel 1], [Channel-Specific Metric 2] for [Channel 2], and [Channel-Specific Metric 3] for [Channel 3]."

Social Media Strategy

Develop a comprehensive social media strategy for [specific industry]:

Industry Context:

  • [Market position]

  • [Competition analysis]

  • [Target segments]

  • [Brand voice]

  • [Content resources]

  • [Budget allocation]

  • [Current performance]

  • [Goals/objectives]

  • [Sales cycle]

  • [Regulatory requirements]

Platform-Specific Strategy:

LinkedIn

  • Content themes

  • Posting frequency

  • Engagement tactics

  • Lead generation

  • Professional networking

Instagram

  • Visual strategy

  • Story content

  • Reels approach

  • Shopping integration

  • Influencer partnerships

Facebook

  • Community building

  • Advertising approach

  • Group strategy

  • Event promotion

  • Customer service

Twitter

  • Real-time engagement

  • Industry leadership

  • Customer support

  • Trend participation

  • News distribution

TikTok

  • Creative direction

  • Trend participation

  • Community engagement

  • Influencer strategy

  • Educational content

Emerging Platforms

  • Evaluation criteria

  • Testing approach

  • Resource allocation

  • Risk assessment

  • [Platform-specific requirements]

➡️ Example prompt - Social Media Strategy

"Develop a social media strategy for [Platform 1], [Platform 2], and [Platform 3] to engage [Target Audience] with a focus on [Key Interests].

  • Prioritize metrics: [Metric 1], [Metric 2], [Metric 3], and [Metric 4].

  • Include platform-specific KPIs like [Platform-Specific Metric 1] for [Platform 1], [Platform-Specific Metric 2] for [Platform 2], and [Platform-Specific Metric 3] on [Platform 3]."

Email Marketing Strategy

Create a comprehensive email marketing strategy for [specific product]:

Product Context:

  • [Product type/category]

  • [Price point]

  • [Purchase cycle]

  • [Customer segments]

  • [Value proposition]

  • [Competition]

  • [Current metrics]

  • [Available resources]

  • [Technical capabilities]

  • [Integration requirements]

Strategic Elements:

List Building

  • Acquisition sources

  • Segmentation criteria

  • Permission management

  • Data collection

  • List hygiene

Campaign Types

  • Welcome series

  • Product education

  • Promotional campaigns

  • Cart abandonment

  • Cross-sell/upsell

  • Customer retention

  • Re-engagement

  • Loyalty programs

  • Seasonal campaigns

  • [Product-specific sequences]

Content Strategy

  • Personalization approach

  • Dynamic content usage

  • Testing framework

  • Mobile optimization

  • Visual guidelines

  • Tone and voice

  • Call-to-action strategy

  • Social proof integration

  • User-generated content

  • [Industry-specific elements]

Implementation Requirements:

  1. Technology stack needs

  2. Resource allocation

  3. Timeline development

  4. Budget considerations

  5. Success metrics

Measurement Framework:

Performance Metrics

  • Channel-specific KPIs

  • Cross-channel attribution

  • ROI analysis

  • Customer journey mapping

  • Lifetime value impact

  • Brand health metrics

  • Competitive positioning

  • Market share changes

  • Customer satisfaction

  • [Industry-specific metrics]

Integration Considerations:

  • CRM integration

  • Analytics platforms

  • Marketing automation

  • Social media management

  • Content management

  • Customer service

  • Sales processes

  • Inventory systems

  • Payment processing

  • [Platform-specific needs]

➡️Example Prompt - Email Marketing Strategy

"Create an email marketing strategy for [Product/Service] targeting [Customer Segment 1] with a focus on [Value Proposition/Feature].

  • Prioritize metrics: [Metric 1], [Metric 2], [Metric 3], and [Metric 4].

  • Include campaign-specific KPIs like [Campaign Metric 1] for [Campaign Type 1] and [Campaign Metric 2] for [Campaign Type 2]."