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Today we’re talking about how you can easily create your own customer GTP to enhance your skills as a product marketer and get more done with less. The best way to learn…follow along with these instructions and start experimenting for yourself.

Marketers continue to face the challenge of doing more with less. 

From creating content to analyzing mountains of data, the demands on modern marketers are immense. 

That’s where artificial intelligence (AI) steps in—not as a replacement for human creativity but as a powerful tool to enhance your skills and increase productivity. 

By leveraging AI, you can automate repetitive tasks, generate insights faster, and focus your energy on strategic, high-impact work. 

Generative Text Prompts (GTPs) are a prime example of how AI can streamline processes and empower marketers to deliver better results, faster.

What is a GTP?

Generative Text Prompts (GTPs) are pre-defined instructions or templates designed to generate specific, high-quality outputs from AI tools like ChatGPT. 

Think of them as shortcuts that streamline repetitive tasks or tackle complex projects with precision. 

Instead of starting from scratch every time, a GTP serves as your blueprint to ensure the AI produces consistent, relevant results.

For example, let’s say you’re creating battle cards for your sales team to highlight your product’s advantages over competitors. 

A well-crafted GTP can make this task faster and more accurate by pulling insights into a clear format for immediate use.

Why Create a GTP vs. Using ChatGPT Regularly

1. Consistency: GTPs ensure outputs stay aligned with your brand’s tone, voice, and strategic goals. You won’t need to tweak results repeatedly.

2. Efficiency: Instead of typing new instructions every time, a GTP acts as a repeatable framework that saves time.

3. Precision: By tailoring a GTP to include product-specific details or nuanced insights, you’ll get results that are more accurate and relevant to your needs.

4. Scalability: Share your custom GTP with teammates so everyone can produce consistent outputs across campaigns and projects.

5. Control: Custom GTPs reduce ambiguity, giving you greater influence over the AI’s responses.

How to Create Your Own GPT

Let’s walk through the steps to create a GPT (pre-prompted ChatGPT) using the example of streamlining sales enablement by generating competitive battle cards.

Note: You will need Chat GTP Plus in order to create your own GTPs.

Step 1: Access the GPT Builder

1. Navigate to the GPTs Homepage: Open chatgpt.com/gpts.

2. Create a New GPT:

   • On the left menu, click Explore GPTs.

   • In the top-right corner, click Create next to "My GPTs."

Step 2: Configure the GPT

1. Choose the GPT Builder Mode:

   • Select Create (for guidance) or Configure (for manual setup).

2. Fill in Basic Details:

   • Name: A descriptive, public name for your GPT.

   • Description: A one-liner explaining the GPT's purpose.

3. Add Key Elements:

   • Instructions: This is the prompt that powers your GPT. For example:

• Conversation Starters: Help users get started (e.g., “Click here to begin.”).

• Capabilities: Select needed features, such as Web Search, Code Interpreter, or Canvas.

2. Test in Real-Time: Use the right-hand preview pane to see how your GPT responds.

Step 3: Develop a Strong Prompt

1. Use a Prompt Maker Tool:

   • Search for GPTs like "Prompt Maker" in Explore GPTs.

   • Describe your goal starting with:
     “I want a prompt that [what you need].”

   • Add the resulting prompt to the Instructions field.

2. Iterate on the Prompt: Refine it by specifying the GPT's role, desired output format, and style.

Example Prompt:
“I want a prompt that generates article titles based on manually added examples.”

Step 4: Refine Through Trial and Error

1. Test the GPT: Run scenarios to evaluate the quality of responses.

2. Iterate for Improvement:

   • Modify the GPT’s role or introductory text.

   • Adjust the user input process (e.g., what the GPT needs to know before answering).

   • Experiment with different output formats (tables, concise text, long text, etc.).

3. Focus on Simplicity: Use separate GPTs for specific tasks rather than one all-encompassing GPT.

Step 5: Add a Knowledge Base

1. Upload Supporting Documents: Provide PDFs or text files (20-50 pages recommended) for your GPT to learn from.

2. Focus on Relevance: Avoid overloading with excessive or disjointed materials.

Examples: Product documentation such as manual, FAQ’s, release notes. Sales collateral, presentations, case studies, brochures, customer insights, competitive analysis, campaign emails, blog posts, etc. Your model will need this information for both your company/product and your competitors.

Step 6: Save and Share

1. Save Your GPT: Finalize your template in the builder.

2. Share With Your Team: Distribute via shared drives, team chats, or collaboration tools like Slack.

Creating a custom GTP isn’t just about saving time; it’s about empowering your team to produce high-quality, consistent work at scale. Whether you’re crafting competitive battle cards, brainstorming ad copy, or building customer personas, a tailored GTP can be your secret weapon.

Try creating one for your next big project and watch how it transforms your workflow!

Until next time, keep swimming against the current!