Case Studies

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5 Marketing Lessons from Pokémon GO's $3.5 Billion Journey

5 Marketing Lessons from Pokémon GO's $3.5 Billion Journey

How Pokémon GO turned viral hype into a $3.5 billion exit with key lessons for surviving the post-viral slump.

Stephen Bird
Stephen Bird
Business TransparencyBusiness Transparency
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How I Discovered the $22 Secret to Customer Loyalty

How I Discovered the $22 Secret to Customer Loyalty

Why Transparent Pricing Builds Loyal Customers

Stephen Bird
Stephen Bird
Case StudiesCase Studies
OnlyFans' $31M-Per-Employee Secret

OnlyFans' $31M-Per-Employee Secret

How a team of 42 is outperforming big tech

Stephen Bird
Stephen Bird
Case StudiesCase Studies
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How Well Do You Really Know Your Customers?

How Well Do You Really Know Your Customers?

Stephen Bird
Stephen Bird
Case StudiesCase Studies
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The Myth of the Free Trial

The Myth of the Free Trial

Why Charging from Day One Might Just Be Your Golden Ticket

Stephen Bird
Stephen Bird
Case StudiesCase Studies
Wendy's Sass Factory

Wendy's Sass Factory

Manufacturing Viral Tweets and Brand Loyalty

Stephen Bird
Stephen Bird